Samsung Denies Interest in RIM or Licensing BlackBerry 10 - N4BB

N4BB

Samsung Denies Interest in RIM or Licensing BlackBerry 10 - N4BB

Yesterday we reported that Jefferies & Co. analyst, Peter Misek, claimed that BlackBerry 10 wouldn't take any market share away from Apple. In Misek's note

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bighap

Would prefer the partner with Amazon. Content galore.

Griffin2012

I would prefer that RIM... stayed RIM.

Blackjack93117

I've always thought Amazon might be a better fit, especially since the Kindle Fire sucks and is a playbook lookalike and kind of useless even as an android tablet for anything but reading magazines and could be easily replaced with PlayBook. They both could benefit and still retain BB10 exclusivity..

Partnering with an Android device maker partner like Samsung makes not a lot of sense for either. I don't believe Samsung would go dual OS, nor would I believe RIM would go completely android and give up the QNX advantage. It's a lose lose.

Cyrus Gorjipour

Samsung is the least likely of all of the manufacturers to consider BB10, because they are the only ones that are actually successful with Android. LG, HTC, Sony are all losing market share to Samsung, so they would be more likely to adopt BB10 to differentiate themselves.

Griffin2012

I don't see how partnering helps RIM in the long haul. RIM needs to deliver BB10 and focus on their core users, the 78 million of us, and driving sales in the emerging markets.

Anthony

What is it with people and Samsung :-?

This Misek guy is some kind of idiot trying to stir the pot suggesting they would purchase RIM! That guy is a big time Apple-head.

glassofpinot

There is nothing to gain for Samsung to ever express interest in BB, even if it was a week before they bought in. I don't think its happening. But their answer would always be "no interest " regardless of what is happening or not.

etnad20

HTC or Sony makes more sense than Samsung. I like Amazon from a content standpoint but they don't have a phone out so I don't see how that's the answer. I think if licensing is the future, we'll get an idea of things a month or so before BB10 comes out. You'll have all of your analyst saying what they think should and will happen.

SurrealCivic

Cyrus Gorjipour said:

Samsung is the least likely of all of the manufacturers to consider BB10, because they are the only ones that are actually successful with Android. LG, HTC, Sony are all losing market share to Samsung, so they would be more likely to adopt BB10 to differentiate themselves.

I agree that they have been the most successful with Android so far compared to the others like HTC, LG, ZTE, Huawei, Sony, etc. However, with Google's purchase of Motorola, it looks like Google is entering this game front and center and they have the economies of scale, marketing, services and user base, to do this!

Google purchased Motorola not only for the patents, but to also get into the game of manufacturing their own hardware and having your own OS on there. This is definitely going to increase Google's margins on smartphones (as they only get royalties per handset at this time), but the biggest thing that it will allow Google take control of fragmentation and create their own version of Android on their own hardware; and market the hell out of this with their own Google services. This will put them into direct competition with Apple. What will this do to other Android manufacturers? Especially Samsung?

Google making their own phones with their own version of Android will make the other Android OEMs (Samsung, HTC, LG, ZTE, Huawei, Sony, etc) be second choice in the Android handset market. Fragmentation will be controlled by Google on their devices, but will still exist on other and existing devices and will most likely mean less quality, services, apps on the secondary choice Android platform. Which only leads to these OEMs to also want to take control.

It will be Samsung first in line to purchase an 'in-market' mobile platform that can compete with Android, iOS, etc, in the consumer market but can also be marketed to business and enterprise markets. And this is where QNX-based BlackBerry 10 comes into place. If RIM can deliver what they are saying they are going to deliver, BlackBerry 10 will be a software platform that will be built on security, communication and a never seen before user experience. Samsung will be able to take control of the market, and compete with Google-Motorola, Apple, Microsoft-Nokia, etc; the behemoths.

However, not only does RIM need to put this mobile platform in front of the world to see but they have to bring it onto the market with full force. A global launch, with relevant hardware, applications, games, developer support, the one and only physical qwerty keyboard, and innovative on- screen keyboard, to provide the the "Ultimate Communication Experience". Success will put value on what they have worked so hard to accomplish, their QNX-based BlackBerry software platform.

Value on their software division, will allow them to license this software platform. But how does RIM license the software platform and continue to stay in the game?
Niche market? Enterprise? Business? High-End Market? This is where it doesn't make sense to license and stay in the game making their own phones. They don't have the economies of scale to compete in the mass smartphone market but they want to make large margins from the high-end market?

They need to fully exit the hardware market after there is value on their software, and fully license the platform to a large manufacturer like OEM and allow them to market their devices to the consumer, business, enterprise, all markets! This will allow RIM to also license, or sell their patents, focus on providing a relevant up to date software platform while providing their BlackBerry services to ever more users. RIM would highly excel in being a Software and Services company, expanding their user base, while providing a revolutionary software platform.

I

Anthony

I really doubt Google will deny Samsung, or the others, access to android.

They'll most likely just make their own Google Motorola phone and sell it with all the other android OS phones.

I think Samsung doesn't care about BB10 and they're smirking at these news headlines that pop up.

RIM is much better off being masters of their domain. No takeover for you :))

Blackjack93117

Yes Samsung is going .. "where did this annoying gnat come from?" :bz
We're busy trying to counter sue Apple, go away RIM.

StephenBB81

If only the media would ignore RIM like Samsung and Apple are doing.

no one is trying to fight RIM on the hardware side, they are leaving the Physical keyboard to RIM and that's a good sign when BB10 launches if all the bells and whistles are available AND we get keyboards, RIM will get market share before Samsung and other Android manufacturers even realize that people like keyboards and Apple will be busy looking how they can sue for all the buttons

Phanatic

Why would Samsung, the world's largest OEM, have an interest in RIM? It doesn't make sense.

I see HTC or LG more likely.

SurrealCivic

Phanatic said:

Why would Samsung, the world's largest OEM, have an interest in RIM? It doesn't make sense.

I see HTC or LG more likely.

Because Samsung is the world's largest OEM without an OS they can call their own. They are relying on Google and paying them a per handset fee to use their Android OS.

Chaplain_Clancy

Excellent, now we can move on from this speculation. Do you hear me media!!! :)) Sometimes I crack me up. 8-}

Freebird47

Samsung and other Android devices do not have to pay royalties to Google...Hence the "Open Source" concept...there are no charges per device which is why every other handset manufacturers have jumped on the Android bandwagon...Having said that, I don't understand why Samsung would not want to license BB10 because they already license Android OS and Microsoft OS on their devices. This would be another way of capitalizing the market to be the world's largest handset manufacturer as Nokia was at one point. Unless, they don't see any potential in BB10 and don't think it is worth their time and resources to invest in another ecosystem.

I for one would like to see RIM attempt this on their own because I love BB products. Owning a Samsung or any other cellphone with BB10 on it just wouldn't feel the same. I feel that RIM is failing because of the perceived lack of quality apps on BB and the lack of support especially from new, up and coming developers who choose to invest on Android and IOS but not on BBOS (which probably stems from the limited capabilities of current BBOS). Old and new customers are flocking to other ecosystems that offer perhaps the same app but with much more functionalities, and other apps that are highly desirable and not available on BB devices. I don't see how licensing a software could solve this problem of lack of developers that support BB OS or want to support BB10 OS. I doubt RIM can stop their customers from jumping the ship by just offering better OS on a different handset if there are no apps of the same quality as those available on IOS or Android.

P.S. - I STILL WILL BE BUYING A BB PHONE IN THE FUTURE

G_man

I think what it comes down to is RIM looking to find someone to handle the manufacture of low-end economy phones, making it more cost effective for themselves.
RIM will contact to make their own 'hero' device's which will be truly heroic, saving the world from a banality of choices ranging from the devil on one side, to the vast, lawless fragmentation of the deep blue sea on the other....

zensen

samsung stay away please.

MasahiroCB

Microsoft is the one receiving the royalties (patent licensing), somewhere in the range of $10-$15 per handset. They make more money off Android than they do off Windows Phones.

http://www.phonearena.com/news/Microsoft-patent-royalties-from-Samsung-and-HTC-totaled-800-million-in-Q2-tops-Windows-Phone-sales_id33066

hurds

I feel like OEMs wouldnt want to work with RIM cause that would give RIM a lot of power. It would be yet another revenue opportunity for RIM. An OEM would have to swallow its bride if its going to make low-end devices for RIM, but I guess thats whats happened to all of them minus samsung with android.

Typical news here though. Report something, report the opposite the next day. Back to square one so its 2 stories out of thin air.

Blackjack93117

Swallow it's bride? :-?

hurds

pride would of made more sense. But I'm sticking to my original statement! jk.

MrC71

If RIM were to license out the OS, Samsung would be the logical fit, but I would also like to see HTC get some of the action.

MrC05

I agree with MrC71. Samsung would be the logical choice, but HTC would be a good fit also.